Welcome to the MRPS Website.

At present, the Market Research Industry has no means of recording the details of those members of the public who do not, on principle, wish to participate in Market Research and thus prevent them from being approached again. In this respect our industry falls behind that of Direct Marketing in terms of customer care. The Market Research Preference Service (MRPS) is a proposed means of correcting this anomaly.

This web site seeks to explain why MRPS is needed, how it could work and to correct any misapprehensions you might have. If there are questions that are not answered in our FAQ's, we invite you to submit them for response.

Background

The Direct Marketing Association – DMA – offers members of the public who do not wish to be contacted for direct marketing purposes, a range of preference services, whereby people who do not want to be contacted by mail, email, fax or telephone for such purposes can be listed at no cost on databases offered by the DMA.

Direct marketing organisations screen their own contact lists against the appropriate DMA preference service list, thus ensuring that members of the public who do not wish to be contacted by a certain medium for direct marketing purposes are not contacted. The cost of this is borne by participating direct marketing organisations.

These preference services both serve the general public and minimise the wastage of marketing resources by direct marketing organisations.

These services apply only to direct marketing and not to market research.

We believe that this is a gap that the market research industry must fill and to that end have designed the basis of a service designed to meet the needs of the market research industry – MRPS. It is hoped that MRPS will be adopted as an industry standard by the market research industry and operated by a leading industry body.

We invite you to examine the various pages on this Website and hope you will agree that MRPS is worth supporting.